Longview residents and local public relations and advertising firms will play a major role in the city’s continued efforts to complete its branding campaign, while North Star Destination Strategies will not. At the recommendation of the newly-formed Branding Process Review Committee, the Tennessee-based firm hired to develop Longview’s branding campaign will no longer be a part of the process. North Star’s contract will be terminated, Mayor Jay Dean announced in a press conference Thursday. Dean said the committee also recommended that the city utilize local firms and solicit opinions and ideas from the public and stakeholders and brainstorm to develop a slogan that will deliver the branding results originally intended. The city plans for local professionals to organize input, before the list of possible slogans are reviewed by local focus groups. “We will give our citizens the opportunity to express their opinions of the narrowed-down list of slogans utilizing various vehicles including Web sites, the mayor’s office, etc.,” Dean said.
Here’s your chance to give some input on the slogan. Go ahead and post your slogan.
As a marketer and graphic designer I have been involved with efforts such as this previously, and would like to suggest a contest to allow the residents to name their own slogan; after all they know this fair city the best. Then build your campaign by engaging your residents to promote your city through the use of tourisum, multi-media, and public realations methodologies. I feel an interactive effort that engages the very people who make this city what it is would be best for all and receive the strongest support of all concerned.
In case you were wondering if there is some sort of connection, try this: soon-to-be former VM Pavlicek is a board member of the International City/County Management Association (ICMA). NSDS lists speaking at the ICMA national conference prominently on their website.